Today marks the launch of our collaboration with NIKIN, the pioneering Swiss sustainable clothing brand – and we couldn’t have found a more aligned partner to help us write the next chapter of responsible fashion.

Meeting NIKIN: Where Nature Meets Innovation

Founded in 2016 by childhood friends Nicholas Hänny and Robin Gnehm, NIKIN has built an impressive community around a simple yet powerful promise: plant one tree for every product sold. With over 2.4 million trees planted worldwide through their partnership with One Tree Planted, NIKIN has proven that fashion can be a force for nature, not against it.

But what truly excites us about this partnership goes beyond tree planting. NIKIN has set an ambitious goal to make all their products 100% circular by 2030 – a vision that perfectly mirrors NOOSA® commitment to circularity. They understand, as we do, that true durability isn’t just about doing less harm; it’s about creating systems where products never become waste, where materials flow endlessly through regenerative cycles.

They decided to release the first product made in NOOSA® as a statement against black friday discounts and incentives to consume. Offering a full cashback if you bring back your beanie in 5 years from now, interesting model right?

Introducing: The first “made in NOOSA®” Beanies

Today, we’re proud to unveil the first fruit of our collaboration: beanies made in NOOSA® PLA. These aren’t just stylish essentials – they represent a new standard in circular fashion.

The beanies – NIKIN’s signature bestseller – feature the comfort and performance of NOOSA® PLA.  Just in time for your Christmas presents, head to NIKIN’s website now to discover the new NOOSA® beanies : https://nikinclothing.com/

Discover what happens to the beanies at the end-of-life. Live recycling here: https://youtu.be/y8YwPho7UyY

And…Stay tuned – this is just the beginning, more exciting products are coming very soon!