In the ever-evolving world of performance and athleisure, innovation is not just a buzzword – it’s a necessity. At NOOSA®, we believe that sustainability and high-performance can coexist. Our latest capsule collaboration with Maraton, a brand known for its commitment to technical excellence, is a testament to that belief.

The Challenge: Performance Without Compromise

Athleisure demands more than just style – it requires durability, breathability, and comfort. Traditional petroleum-based fibers dominate the market, but they come at a steep environmental cost. Our mission was clear: develop a capsule collection that meets the rigorous demands of athletes and active consumers while drastically reducing environmental impact.

The Solution: NOOSA® PLA – A Fiber Engineered for the Future

At the heart of this capsule lies NOOSA® PLA, a bio-renewable textile fiber derived from GMO-free corn crops. Thanks to our patented NOOCYCLE® chemical recycling process, NOOSA® PLA is 100% recyclable, even when blended or treated with additives and dyes.Key performance features include:

• Increased breathability for moisture management and comfort
• Hypoallergenic and bacteriostatic properties for sensitive skin and hygiene
• UV stability and low flammability, ideal for outdoor and high-intensity use
• Superior mechanical strength and elasticity, rivaling nylon and wool

The Collaboration: Maraton x NOOSA®

Maraton’s design team worked closely with our R&D unit to explore the full potential of NOOSA® PLA. Using our pilot melt spinning line, we were able to fine-tune filament properties for optimal performance in activewear silhouettes. The result? A capsule that delivers on both technical excellence and eco-conscious design.

Circularity in Action

Inspired by our successful partnership with NOLT® on circular rugby socks, this capsule is designed with end-of-life in mind. All the pre-consumer waste can be recycled direction after production and every garment is eligible for return and recycling through our NOOCYCLE® program, ensuring that nothing goes to waste.

Why It Matters

This capsule isn’t just a product – it’s a proof of concept. It shows that biosynthetics can outperform traditional (fossil-based) synthetics, and that circularity is achievable in high-performance apparel. For brands looking to future-proof their collections, NOOSA® PLA offers a scalable, sustainable alternative.