Did you know socks are often the most worn-out item in our closets? On average, we throw away 5-7 pairs per year. That adds up to a lot of waste – and missed opportunities for reuse and recycling.
NIKIN AG is releasing a bundle pack of socks made in NOOSA® PLA that’s designed to close the loop at end-of-life. These aren’t just stylish essentials – they represent a new standard in circular fashion. And there’s more, a cashback model that makes circularity rewarding, plus trees planted with every cycle.
Why this matters:
– Durable, repair-friendly design helps extend life
– End-of-life take-back/recycling supports a real closed loop
– Cashback nudges us to choose circular options.
The socks feature the comfort and performance of NOOSA® PLA: increased breathability, low odor retention, quick dry and hypoallergenic (to be friendly with the environment AND your skin!).
Toxicant-free, circular, biodegradable (so no microplastics!), a real game-changer.
The composition is 89% NOOSA® polylactide and elastane. Elastane? Yes to keep your feet and ankles happy. The best part is that we can remove the elastane in our unique recycling process NOOCYCLE®. Discover what happens to the used products at the end-of-life. Live recycling here: https://youtu.be/y8YwPho7UyY
Meeting NIKIN: Where nature meets innovation
Founded in 2016 by childhood friends Nicholas Hänny and Robin Gnehm, NIKIN has built an impressive community around a simple yet powerful promise: plant one tree for every product sold. With over 2.4 million trees planted worldwide through their partnership with One Tree Planted, NIKIN has proven that fashion can be a force for nature, not against it.
But what truly excites us about this partnership goes beyond tree planting. NIKIN has set an ambitious goal to make all their products 100% circular by 2030 – a vision that perfectly mirrors NOOSA® commitment to circularity. They understand, as we do, that true durability isn’t just about doing less harm; it’s about creating systems where products never become waste, where materials flow endlessly through regenerative cycles.
They decided to release the first product made in NOOSA® as a statement against black friday discounts and incentives to consume. Offering a full cashback if you bring back your beanie in 5 years from now, interesting model right?
If you’re curious about how brands can make sustainability practical and affordable, this is a great example to watch: NIKIN | TreeSocks Bundle Circulaire Multicolore – NIKIN UE
And…Stay tuned – this is just the beginning, more exciting products are coming very soon!
